2024 Reflections
A year at Modern Sewing Co.
I love a good reflection session. Pausing for a moment to look at the past year and ponder the year ahead. I usually like to leave the last working week in December fairly free for plenty of this exact activity. Looking at the business highs and lows and setting goals for the year ahead.
December 2024 had different plans for me and we’ve been working really hard to the last minute. We’re launching a new Capsule Course in January and we underestimated how long it would take to film the course in the darkest month of the year. A huge thank you to Emily who has stuck with me through the last few weeks. I think we’ve created a brilliant course and I’m beyond excited to share it.
I’ll have to save my thorough ponderings for the Christmas break but for now I thought I’d share a few highlights from the last year.
I feel the Modern Sewing Co. has changed a lot this year, changing from being a personal diary of my makes and patterns to a small business with a team! At the end of last year I was working on my own in a corner of the studio that I shared with 2 other creatives. This December we have the studio to ourselves and we have a team of 3!
So who are the lovely team?
Emily started in January and does quite literally, a bit of everything. She films our courses, edits the videos, helps with photography, designed the paper pattern envelopes and saw the entire paper pattern launch through to fruition as well as helping out with customer service. It’s been so lovely to have her on board and together we’ve achieved so much this year.
We also have Anissa who came on board in November in a digital marketing role. She’s helped us to develop videos and content for the Capsule Course which feels like an absolute game changer. It's great to have her join the team!
In true December 2024 style, here’s a photo that we forgot to take in the daylight, but at least we remembered at all!
So what are our plans for 2025?
Well that starts with the next launch which will be the Capsule Course: The Spring Suit.
This will go live on 1st January, get your sewing machines at the ready!
But until then, it’s time to unwind and relax a little.
Thank you to all of you who sewed with us this year. To anyone who bought a pattern or workshop, joined a Capsule Course, replied to a newsletter, liked a post or shared a photo of your make on instagram. You guys make it all worthwhile!!
Merry Christmas and a Happy New Year,
Love Hetty
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